St. Vincent de Paul: Journey of a Donation

SVDP has been a long-time partner of mine. After several years of working together, they decided it was time to create a 30-second broadcast commercial that captured the full scope of their work. I collaborated with their team to define the core themes and shape a concept that felt both clear and compelling. Once we aligned on direction, I developed a concise script that highlighted each of their programs while also making space for a clear call to donate.

From there, I led casting, storyboarding, location planning, and scheduling. This project was especially meaningful to me. I wore multiple hats and brought on a small, trusted crew to bring it to life efficiently and thoughtfully. I am incredibly proud of what we created, and I believe the final piece reflects the heart of their mission.